As a friend of mine stated, long posts keep readers away. Well, after reading a few lines from a worthy text, no matter if blog post, or chapter from a book, you will know if you intend to read it all or not.
A few minutes ago, a long blog post about Google, written by Lionel Dricot, drawn my attention. The facts about Google are all written in a brief history alike manner. I was pleased to read about services I am using daily, and about services I only heard about.